Project Overview
Challenge: The Association for Manufacturing Technology (AMT) required a brand refresh to modernize its image and improve brand alignment. With dozens of diverse offerings and services, AMT needed a cohesive branding strategy to strengthen awareness and ensure consistency across all marketing and communication efforts.
Solution: To address these needs, the AMT logo was rebranded and optimized for omni-channel marketing, ensuring adaptability across digital platforms, print materials, and other media. All AMT services and offerings were unified under a cohesive branding strategy to enhance visibility and consistency. Additionally, comprehensive brand guidelines were developed and distributed to standardize external communications and ensure cohesion across all touchpoints, ultimately increasing ROI.
Role: I collaborated with the design team to develop a cohesive visual identity that aligned with AMT’s strategic goals and core values. Partnering with the marketing team, I created and implemented detailed brand guidelines, ensuring all internal teams and stakeholders maintained brand consistency.
Results: The unified branding efforts strengthened AMT’s brand recognition and market presence. Marketing efforts were streamlined, resulting in increased ROI and more effective external communications. A scalable branding framework was delivered, adaptable for future growth and campaigns.
Before & After
Sub Brands
Brand Imagery & Stationery
