Project Overview
Challenge: The goal was to design and launch a sub-brand under Armacost Lighting (AL) specifically tailored to professional contractors and bulk-purchasing customers. This initiative aimed to increase awareness of new offerings for contractors who met professional criteria, promote bulk purchasing to drive higher order quantities and profits, and provide compelling landing page graphics and marketing materials to support the program’s launch.
Solution: To address these objectives, we developed a cohesive sub-brand identity that aligned with Armacost Lighting’s core values while appealing to contractors and professional clients. A clean, professional landing page layout was designed to ensure easy navigation and highlight key benefits, while promotional marketing materials were created to generate awareness and support the program’s marketing campaigns.
Role: I collaborated closely with the Creative Services Director to conceptualize and execute the sub-brand. I also participated in strategy discussions with Leadership to ensure project goals aligned with company objectives and provided graphics and creative assets to the e-commerce team for digital implementation.
Results: This initiative successfully strengthened engagement with professional contractors through the creation of a dedicated sub-brand. It also increased bulk orders and profitability through strategic marketing and design efforts, while elevating Armacost Lighting’s reputation for offering tailored solutions in the LED lighting market.
Logo & Marketing Material
Website - Email - Digital
