Challenge:
Design and launch a sub-brand under Armacost Lighting (AL) tailored to professional contractors and bulk-purchasing customers. The initiative aimed to:
– Increase awareness of new offerings for contractors meeting professional criteria.
– Promote bulk purchasing to drive higher order quantities and profits.
– Provide compelling landing page graphics and marketing materials to support the program's launch.
Solution:
– Brand Development: Created a cohesive sub-brand identity that aligns with Armacost Lighting's core values while appealing to contractors and professional clients.
– Landing Page Design: Mocked up a clean, professional landing page layout, ensuring easy navigation and highlighting key benefits.
– Marketing Materials: Designed promotional assets to generate awareness and support the program’s marketing campaigns.
Role:
– Collaborated with the Creative Services Director to conceptualize and execute the sub-brand.
– Participated in strategy discussions with Leadership to align project goals with company objectives.
– Provided graphics and creative assets to the e-commerce team for digital implementation.
Results:
– Strengthened engagement with professional contractors through a dedicated sub-brand.
– Increased bulk orders and profitability through strategic marketing and design.
– Elevated Armacost Lighting’s reputation for tailored solutions in the LED lighting market.
Branding Guidelines
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