Challenge:
– Low Brand Awareness: The hosting company had limited recognition, particularly on the West Coast.
– Resistance to Change: Traditional manufacturing members were hesitant to adopt modern technologies due to limited awareness and understanding.
Solution:
– Delivered a comprehensive branding and marketing campaign, including:
– Art Direction: Defined a bold, futuristic visual identity for MT360.
– Branding: Developed a cohesive color palette, font treatments, and graphic elements that conveyed innovation and technology.
Deliverables:
– Digital Assets: Designed website graphics, social media visuals, and email campaigns.
– Print Materials: Created print ads, marketing collateral, and signage, including booth displays and wayfinding systems.
– Integrated Campaigns: Produced omni-channel campaigns to maximize reach and engagement.
Sketches & Comps
Inspiration Moodboard
Sketches
Work in Progress
Compositions
Brand Guidelines
Event Prospectus Brochure
Social Media Campaigns & Website
Badges and Solution Cell (Booths)
Attendee Badges
