Project Overview
Challenge: The hosting company faced a challenge of low brand awareness, especially on the West Coast. Additionally, traditional manufacturing members were resistant to change and hesitant to adopt modern technologies due to limited awareness and understanding.
Solution: To overcome these challenges, we delivered a comprehensive branding and marketing campaign. This campaign included art direction that defined a bold, futuristic visual identity for MT360. Furthermore, we developed a cohesive branding strategy with a color palette, font treatments, and graphic elements that effectively conveyed innovation and technology.
Role: Created the visual direction and theme based on parameters set by stakeholders, provided creative guidelines and assets to the junior designer for asset creation
Deliverables: The deliverables for this project included a range of digital assets such as website graphics, social media visuals, and email campaigns. We also created print materials, including print ads, marketing collateral, and signage, such as booth displays and wayfinding systems. To ensure maximum reach and engagement, we produced integrated omni-channel campaigns.
Moodboard & Sketches
Inspiration Moodboard
Sketches
Compositions
Work in Progress
Compositions
Brand Guidelines
Event Prospectus Brochure
Social Media Campaigns & Website
Badges and Solution Cell (Booths)
Attendee Badges
