Cesar Sosa - Campaigns & Content

Project Overview

MT360 was created to bring manufacturing leaders together around technology, innovation, and the future of the industry. The challenge was not simply promoting another event. It was creating an identity that could feel relevant to an audience rooted in traditional manufacturing while signaling that the industry was moving forward.

My Role: Working from stakeholder-defined goals, I developed the visual direction and creative theme for the campaign. I established the foundation for the identity—including color, typography, graphic treatments, and overall art direction—and provided creative guidance and assets to support a junior designer during production.

The Approach: The visual system was designed to feel bold, forward-looking, and technology-driven without losing its connection to manufacturing.

Rather than relying on a single event graphic, the goal was to create a flexible campaign system that could move across digital, print, and physical environments while maintaining a consistent visual language.

Scope: Brand Direction • Website • Social • Email • Print • Event Environment

Deliverables: Brand Guidelines • Prospectus • Digital Campaigns • Website Graphics • Social Assets • Email • Print Advertising • Signage • Attendee Badges • Booth Concepts

AT A GLANCE

500+
Registrants for the
MT360 event

30+
Speakers

12
Speaking events supported

10
White Papers

Digital + Print + Events
One visual system across channels

Moodboard & Sketches

Sketches

Inspiration Moodboard

The initial exploration focused on finding a visual language that felt more connected to technology and innovation than traditional manufacturing marketing.

Early sketches explored how typography, dimensional forms, and graphic elements could create a flexible system rather than a single event logo treatment.

Compositions