Project Overview
Challenge: The hosting company faced a challenge of low brand awareness, especially on the West Coast. Additionally, traditional manufacturing members were resistant to change and hesitant to adopt modern technologies due to limited awareness and understanding.
Solution: To overcome these challenges, we delivered a comprehensive branding and marketing campaign. This campaign included art direction that defined a bold, futuristic visual identity for MT360. Furthermore, we developed a cohesive branding strategy with a color palette, font treatments, and graphic elements that effectively conveyed innovation and technology.
Deliverables: To overcome these challenges, we delivered a comprehensive branding and marketing campaign. This campaign included art direction that defined a bold, futuristic visual identity for MT360. Furthermore, we developed a cohesive branding strategy with a color palette, font treatments, and graphic elements that effectively conveyed innovation and technology.
Moodboard & Sketches
Inspiration Moodboard
Sketches
Compositions
Work in Progress
Compositions
Brand Guidelines
Event Prospectus Brochure
Social Media Campaigns & Website
Badges and Solution Cell (Booths)
Attendee Badges
