Project Overview
Challenge:
– Rebrand USMTO and its sister brand to align with AMT's overarching brand identity. Redesign the website to enhance the user experience and improve customer data accessibility.
Solution:
– Rebranding: Developed a cohesive visual identity for USMTO, seamlessly integrating it into AMT’s brand standards.
– Website Redesign: Designed a user-friendly interface, ensuring quick and intuitive access to data insights. The refreshed design and user experience were extended to CTPG, another benchmarking report under MTInsight, AMT’s business intelligence service.
Role:
As Lead Designer, I:
– Directed the design team in creating a unified brand identity and functional UI/UX.
– Collaborated with the Director of Marketing & Communication, Chief Knowledge Officer, and the DevOps team to ensure smooth implementation.
Results:
– Strengthened brand consistency across multiple platforms.
– Enhanced website usability, improving customer satisfaction and engagement.
Before & After
Website- Email- Digital
