EDITORIAL & GLOBAL PRODUCTION
Publishing live for an audience of 42,000+.
At CPHI Worldwide in Barcelona, the challenge was simple: produce a daily publication while the event was happening.
The reality was anything but simple.
MY ROLE
Editorial design, production coordination, print preparation, and on-site publication delivery.
THE CHALLENGE
Content was changing in real time.
Photography, reporting, advertisements, schedules, maps, and event coverage had to be designed, approved, and delivered to a printer on deadline while the conference was still underway.
THE PROCESS
PLAN BEFORE THE EVENT
Worked with editorial, marketing, sales, writers, and photographers to establish layouts, logistics, and production workflows.
PRODUCE ON SITE
Designed and assembled live event content as it was being created.
DELIVER OVERNIGHT
Files needed to be completed by approximately 6 PM so printed publications could be ready for distribution the following morning.
THE WORKFLOW
DAY 1
Pre-produced publication
Pre-produced publication
↓
DAY 2
Live content + production
Live content + production
↓
DAY 3
Live content + production
Live content + production
↓
5 AM
Publication ready for distribution
Publication ready for distribution
LIVE EVENT PRODUCTION
COLLABORATION
Worked directly with:
Publisher · Managing Editor · Sales & Marketing · Writers · Photographers
A broader team of approximately 12 contributors supported the publication process.
WHY THIS PROJECT MATTERS
This project represents the production side of my career foundation.
It required creative execution, international coordination, editorial accuracy, vendor communication, print production, and the ability to make decisions under immovable deadlines.