MT360
CAMPAIGN & EVENTS
A brand built to help an industry look toward the future.
MT360 was created to introduce a more forward-looking conversation around manufacturing and emerging technology.
MY ROLE
Visual direction, campaign development, creative guidelines, and cross-channel implementation.
THE APPROACH
Define a Future-Facing Look
Created a visual direction built around technology, movement, and innovation.
Build a Flexible Campaign System
Developed guidelines and creative direction that could work across multiple formats.
Bring it into the Environment
Extended the campaign into digital, print, presentations, and physical event spaces.
FROM IDEA TO IDENTITY
Moodboard/Sketches
Final Visual System
THE CAMPAIGN IN ACTION
IN THE REAL WORLD
MT360 extended beyond the screen
Badges, Wayfinding, Booth graphics, Solution Cell rendering, Event signage
RESULT
The visual system helped create a recognizable campaign across digital and physical touchpoints while supporting AMT's broader effort to modernize how the manufacturing industry communicated about technology.
