AMT REBRAND
AMT had grown into an ecosystem of products, events, committees, and initiatives with inconsistent visual identities. The challenge was not simply creating a new look. It was creating a system that could bring 20+ sub-brands and initiatives into a more cohesive identity while remaining flexible enough for different audiences and events.
Brand Strategy • Visual Identity • Design Systems • Guidelines
ARMACOST LIGHTING
A growing product catalog creates more than a design challenge. It creates an information challenge.
Working with the Creative Services Director and cross-functional teams, I helped translate technical product information into packaging, e-commerce content, videos, instructional materials, and retail assets used across Amazon, Home Depot, Lowe’s, Walmart, and direct-to-consumer channels.
Product Marketing • E-commerce • Packaging • Motion • Content Systems
MT360
MT360 was created to challenge perceptions around manufacturing and technology.
The visual direction needed to feel bold, modern, and forward-looking while supporting a complete event ecosystem across digital campaigns, email, social media, web, print, signage, and physical environments.
Campaign Identity • Art Direction • Events • Integrated Marketing
A LITTLE ABOUT ME
I started in editorial production, where there was no room for “almost right.”
Deadlines were fixed. Files had to be correct. Images had to print properly. A single mistake could affect an entire publication.
That foundation shaped the way I approach creative work today.
Over the past decade, my career has expanded from editorial production into brand systems, product marketing, campaigns, e-commerce, events, and digital content.
I enjoy being in the space between creative thinking and practical execution: developing the visual direction while also understanding what it takes to get the work finished, approved, produced, and into the world.
