Project Overview
Challenge: A 200+ SKU catalog is less a design problem than an information architecture one. The real challenge was building a visual system flexible enough to handle constant product launches while strict enough to keep every listing — across Amazon, retail partners, and DTC channels — feeling like it came from the same brand. I helped design the template framework that made that possible, so the team could move fast on new releases without sacrificing the consistency that builds customer trust.
Solution: Working under the leadership of the Creative Services Director, I supported the visual system used across the product catalog by designing scalable marketing assets for e-commerce and retail platforms. My role focused on translating technical product information into clear diagrams, feature highlights, and product visuals that simplified complex specifications for customers while maintaining brand consistency. I also contributed to template-driven design approaches that helped the team produce high-volume creative efficiently as the catalog expanded.
Deliverables: I created product visuals and marketing assets used across Amazon, retail partner listings, packaging, social media, company blog, email and instructional materials, ensuring that product information remained clear and visually consistent across platforms. Because product updates and launches occurred frequently, assets were designed within flexible templates that allowed updates to be implemented quickly while maintaining brand cohesion. This approach helped the team manage a large and evolving catalog while ensuring product visuals remained accurate, consistent, and easy for customers to understand.
Amazon A+
Email and Social
Video and Animation
