I’m a brand and visual designer who works at the intersection of design and business decisions, where structure, systems, and communication come together.
At AMT, I helped lead a rebrand that unified more than a dozen sub-brands under a single visual system, requiring alignment across stakeholders as much as design execution. At Armacost Lighting, I developed scalable asset frameworks for a 200+ SKU product catalog while participating in discussions that shaped how new product lines were positioned and communicated to contractors and retailers.
That work reinforced a pattern I’ve seen across environments: the most impactful design decisions happen before visuals exist, in the structure, clarity, and alignment behind them. My focus has naturally shifted toward contributing earlier in that process, helping define how ideas become systems before they become outputs.
Alongside my professional work, I run Astronaut Owl (astronautowl.com), where I work directly with small businesses and community-based clients to develop branding, content, and visual systems. It’s a space where I stay close to full-cycle creative work, from early concept through execution, while continuing to refine how I build and deliver design systems independently.
I work best in environments where design and strategy are part of the same conversation, and where visual systems are built to scale across teams, channels, and real-world constraints.