PRODUCT & E-COMMERCE
A visual system built to scale across 200+ products.
A visual system built to scale across 200+ products.
Supporting a growing product portfolio required creative that could move quickly across retail, e-commerce, packaging, video, and marketing without losing brand consistency.
Supporting a growing product portfolio required creative that could move quickly across retail, e-commerce, packaging, video, and marketing without losing brand consistency.
My Role
Creative marketing campaigns, product launches, package/label/instruction design, e-commerce creative, instructional video, motion graphics, and brand implementation.
The Challange
Technical products often come with complex information. The challenge was translating specifications and features into visuals customers could understand quickly across Amazon, retail, DTC, packaging, and instructional materials.
AT A GLANCE
200+
Products and listings supported
Products and listings supported
40+
Product launches supported
Product launches supported
150+
SKUs updated through Amazon storefront improvements
SKUs updated through Amazon storefront improvements
30%
Email click-through rate across campaigns reaching 18,000 recipients
Email click-through rate across campaigns reaching 18,000 recipients
Package Design/System
Amazon A+ Content
Email & Social Campaigns
Product Marketing Video
